Support
Email jackwallner@gmail.com and I will get back to you.
Alerts are not arriving
Check Settings > Notifications > Shoes On, and allow Time Sensitive notifications so alerts can come through a Focus. Alerts are scheduled about ten days ahead; opening the app refreshes them.
How does it learn my times?
During a run, tap Done as you finish each step. Each timing moves that step's estimate toward how long it really takes you, and moves your overall pace too. A skipped step is not timed. Settings can forget all timings.
The Watch app says it needs Pro
The Apple Watch coach is part of Shoes On Pro. Unlock or restore it in the iPhone app under Settings, then open the Watch app again.
Restoring or cancelling Pro
Settings > Restore purchase, signed in with the Apple Account you subscribed with. To cancel, open Settings on your iPhone, tap your name, then Subscriptions.